Green Mountain

Launching SEO for Green Mountain Healthcare Services

El Paso Head and Neck Surgery partnered with Bedrock Digital with the goal of improving their online visibility and driving more patient inquiries through search. With strong clinical expertise but low digital reach, the practice aimed to become the go-to provider in the region for head and neck surgical care.

Ongoing Technical Monitoring

New Landing Pages

A/B Testing Meta Tags

Local SEO Optimization

Website

https://greenmountainhospice.com

Key Results

300% increase in organic traffic
0%
1st-page rankings
0%
Top 1–4 placements on Google’s first page for high-intent keyword combinations
0%
Green Mountain partnered with Beacon, a healthcare marketing agency in El Paso, to launch a brand-new website and SEO campaign aimed at increasing online visibility, improving user experience, and generating long-term growth. The project officially launched at the end of March 2025.

The Challenge

Although the site was newly launched, Beacon’s groundwork in technical SEO, fast-loading UX design, and local keyword targeting allowed the site to begin ranking almost immediately. An average Google Search position of 9.4 within the first week is a strong indicator of long-term ranking potential. Engagement metrics also show that the site is ready to convert once traffic increases.
Low visibility in Google search results for relevant keywords

Minimal organic traffic despite strong local demand

No clear SEO structure or keyword targeting strategy

Difficulty standing out among local competitors online